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Calif. Chains Wage War Over Prices, The Major Consideration For Grocery Shoppers

September 2, 2009: 02:11 AM EST
The recession still holds sway, so saving money is at the top of the agenda for grocery shoppers. That fact is not lost on retail supermarket chains in Southern California eager to recapture market share from the big discounters. They are slugging it out with an appropriate weapon: price cuts. Even though they’ve already slashed prices in recent months, Vons (a division of Safeway), Ralph’s, Stater Bros., and Albertsons are cutting margins even further as wholesale commodity prices have dipped. “The question for consumers is who is delivering the lowest prices," a company exec said.
Jerry Hirsch, "Groceries to cost even less as supermarket price war intensifies", LA Times, September 02, 2009, © The Los Angeles Times
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