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California Trade Bodies To Promote Walnuts In Health-Focused Campaign

May 17, 2023: 12:00 AM EST
The California Walnut Board and California Walnut Commission revealed that walnuts are the fifth-highest exported crop and one of the top 10 crops in California. The trade bodies will launch a campaign to promote walnuts in health-focused merchandising, as it seeks to capitalize on the growing popularity of plant-based eating in the U.S. This includes collaborating with companies to introduce flavored walnuts in various pack sizes to meet the demand for on-the-go options. 
Keith Loria, "Walnut demand ready to take off thanks to California groups", The Produce News, May 17, 2023, © The Produce News
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