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June 17, 2021: 12:00 AM EST
The Folsom, Calif.-based organization that represents the state’s walnut growers and handlers says its Snacking Retail Campaign, beginning in July, is designed to focus a spotlight on the benefits of walnuts as a nutritious snack. The campaign, which includes participation by more than 7,400 U.S. food retailers, is based on the research finding that people who eat walnuts enjoy them most often as a snack. Surveys have found that walnuts are often combined with other ingredients; Americans want snacks that deliver taste, texture (often crunchy), and health benefits; and they are about evenly divided between salty or sweet flavors. The campaign comprises a walnut cookbook, custom signage and displays, value-added offers, social media activities, and ads with streaming audio, digital video, and radio tags highlighting the participating retailers.
"California Walnuts Launches Snacking Campaign in July", California Walnuts , June 17, 2021, © California Walnuts
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