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Californian Entrepreneur’s Lifestyle Now Mirrors Her Brand

March 6, 2022: 12:00 AM EST
The pandemic changed the lifestyles and priorities of many, including Lisa Matar, who had only just launched a line of single-serve oatmeals called Health Bear when the pandemic hit. The circumstances led her to look at the product’s packaging to reduce waste and provide the consumer with more flexibility. The result is new multi-serve format that will be available in California stores later this year. The oatmeal also contains chia, hemp seeds, flax and pea protein powder. Mother of two children, she said the pandemic has made her “live my brand, which is fun, fit food." 
Laura Ness, "Los Gatos entrepreneur changed lifestyle to reflect her brand", The Mercury News, March 06, 2022, via Los Gatos Weekly-Times (Palo Alto, California), © MediaNews Group
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