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Canada Dry Successfully Tests Programmatic Audio-Video “Mindset” Campaign On Spotify

August 30, 2017: 12:00 AM EST
Canada Dry’s successful recent ad campaign with Spotify and Adobe was based on the assumption that Millennials and young consumers take breaks in the mid- to late-afternoon to listen to streaming audio – “a moment to kick back.” The spring campaign used programmatic voice-over audio spots, in-app display, video, and sponsored sessions aligned to “listening occasions” on Spotify. The Adobe Advertising Cloud’s demand side platform was used to outline the campaign parameters and to place the buy. The campaign was successful enough for Canada Dry to tack on private marketplace (PMP) inventory for other campaigns as well.
Kelly Liyakasa, "Canada Dry Pilots A Converged Programmatic Audio-Video Ad Buy On Spotify", AdExchanger, August 30, 2017, © AdExchanger.com
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