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Canada’s Simply Better Brands Closes Acquisition Of Tru Brands

August 19, 2021: 12:00 AM EST
The acquisition adds the Tru Brands line of dessert-inspired protein bars to the Vancouver-based plant-based food and beverage company’s portfolio. Founded in 2018 under the female-led parent company TruWomen, Tru Brands snacks are sold online and at U.S. retailers, including Target, Costco, Whole Foods, and Fresh Thyme. Their protein bars are made with plant-based ingredients such as cassava, cacao, and brown rice protein, and are certified vegan, gluten-free and kosher, as well as dairy and soy-free, non-GMO verified, and free of sugar alcohols.
"Simply Better Brands Corp. Closes the Acquisition of ‘TRUBAR’ Nutrition Brand Adding to Its Plant-Based Wellness Portfolio", GlobeNewswire, August 19, 2021, © GlobeNewswire, Inc.
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