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Canadian Company Announces New Amazon Strategy For Holy Crap Cereal

December 22, 2020: 12:00 AM EST
Toronto-based Plant & Co. announced it is making a strategic shift from Amazon's Vendor to Seller Central to grow existing Holy Crap cereal sales in Canada and position the product for expansion to the health and wellness market in the U.S. According to the company, Amazon's Seller Central will give it greater control over online product sales. Holy Crap cereal sales increased more than 120 percent in the second half of 2020 over the same period in 2019. Holy Crap contains certified organic, non-GMO, kosher, and gluten free ingredients, including hemp seed, buckwheat, chia seeds, and gluten-free oats. 
"Plant & Co. Brands Announces Holy Crap Cereal Brands' 2021 Amazon Sales Strategy", MarketWatch, December 22, 2020, © MarketWatch, Inc.
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