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Canadian Popcorn Company Purplesful Launches With A Social Purpose

May 10, 2022: 12:00 AM EST
Canadian snack company Purplesful has recently launched with its purple kernel popcorn. Purplesful claims substituting yellow corn for purple corn provides higher levels of antioxidants and contributes to a fluffier and creamier texture. Purplesful’s popcorn is also gluten free, plant-based and contains 0g of trans fat. Purplesful is also driven by a social purpose, as it pledges to donate 25% of its profits to charities that support the education and health of underprivileged kids. It also partners with local purple corn farmers in Peru to provide support. The popcorn is available in family-sized packs in two flavors: sea salt and vegan cheddar. They are currently available at Loblaws, independent grocers and natural food stores across Canada. Later this month, Purplesful will also expand into Sobeys, Canadian Shopper Drug Mart and Metro, with plans to launch in the US in the fall and with more products expected. 
Nithya Caleb , "A purple snacks with a purpose", Food in Canada, May 10, 2022, © Annex Business Media
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