We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Candy Companies Should Get The E-Commerce Ball Rolling Now

February 10, 2017: 12:00 AM EST
Candy makers need to develop an e-commerce strategy now to get a head start on developing relationships with online retailers that stock their product lines. A good example of how an early start reaps rewards is the German unit of Mars Chocolate, which has gained a lot of experience and insight since it launched a B2C website selling personalized M&M’s (MyMM.com) ten years ago. Confectioners should not be dissuaded by the fact that e-commerce accounted for only 4.4 percent of global FMCG sales last year. E-commerce is expected to account for nine percent of the market by 2025 ($150 billion). A Mars Germany exec says it’s a small share now but is “gathering speed so you need to act quite quickly in this area.”  [ Image credit: © Mars MyMMs.com ]
Oliver Nieburg, "E-Tail-Volution: Why Confectionery E-Commerce Strategies Shouldn’t Be Put on Hold", FOODnavigator.com, February 10, 2017, © William Reed Business Media SAS
Domains
FOOD BUSINESS NEWS
Market Segments
News
Brands & Marketing
Companies
Market News
Retail
Trends
Strategy
Confectionery
Geographies
Worldwide
EMEA
Europe
Germany
Categories
Companies, Organizations
Market News
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.