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Cash Infusion Will Help Fuel Plantain Snack Company’s Move Into Mainstream Markets

January 26, 2021: 12:00 AM EST
The British investment firm S-Ventures has acquired a majority share of We Love Purely with a goal of speeding its move into the mainstream snacking sector. We Love Purely has experienced solid online sales growth during the pandemic with its range of healthy plantain snacks. It has now begun selling in retail outlets in the U.K. and abroad, including Harrods, Selfridges, Harvey Nichols, Ocado, Holland and Barrett, Spinneys in Dubai, and The Craft Gin Club. The chips contain 30 percent less fat than typical potato crisps and no palm oil. They are made in Ecuador from locally sourced plantains to support local communities and provide income for small farmers.
Gill Hyslop, "Ecuadorian sustainable snacking brand gets another cash injection", BakeryAndSnacks.com, January 26, 2021, © William Reed Business Media Ltd
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