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CCEP’s Monster Brand Unveils Latest Sales Supercharged Initiative

March 22, 2022: 12:00 AM EST
Monster in the U.K. has introduced the latest stage of the Sales Supercharged solution for convenience retailer support, with case study videos featuring three convenience retailers: one in Walsall, West Midlands; one in Emsworth, Hampshire; and one in Bootle, Merseyside. It will continue to give information and trends on key energy drink segments, as well as guidance on in-store execution. 
David Shrimpton, "Monster supercharges its retailer support initiative", Talking Retail , March 22, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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