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Celsius Waters Company Partners With China-Based Distributor

July 31, 2017: 12:00 AM EST
Celsius Holdings, Inc. (Boca Raton, Fla.) has partnered with Beijing-based Qifeng Food Technology to distribute the fitness drink Celsius via the Qifeng network of 500 beverage distributors in all provinces in China. Qifeng was founded by former Pepsi, Nestle and Red Bull executives. The Celsius original product line comprises seven sparkling and non-carbonated flavors in 12 oz cans, and single-serve powdered packets. A new natural line is available in six flavors, three sparkling and three non-carbonated versions, caffeinated and naturally sweetened.
"Celsius Holdings, Inc. Partners with Qifeng Food for Entry into the China Market and Nationwide Distribution of Celsius Brands", News release, Celsius Holdings, July 31, 2017, © Celsius Holdings
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