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CEO Of Whisps Is Determined To Succeed In New York City

March 1, 2021: 12:00 AM EST
Ilana Fischer’s company, which makes the cheese snack of the same name, teamed with an investment firm in 2019 to buy the one-ingredient product – a “better-for-you Cheese-It”– from Schuman Cheese of New Jersey. She moved the office to New York and hired staff in social media, finance, digital. and marketing until she had a 33-member team – most of whom now work at home. Whisps’ distribution strategy has focused on major national accounts such as Walmart, but ecommerce is a growing channel. Fischer is also planning to implement a door-to-door bodega sales strategy once the pandemic eases. She expects to add five to 10 people and bring everyone back into the office, perhaps with a little more flexibility to work at home than before. 
Cara Eisenpress, "Snack maker trying to get into New York 
market—one bodega at a time", Crain’s New York Business, March 01, 2021, © Crain Communications, Inc
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