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Cereal-Loving Millennials Want Healthier Breakfasts For Their Kids

November 23, 2021: 12:00 AM EST
Thanks to the breakfast preferences of Millennial parents, today’s cereals might come out of a box that promotes social justice, probably contain high protein and less sugar, and might be paired with milk that’s better for the planet. Breakfast cereals have also kept up with social media trends, including pop-ups like KITH Treats, collaborations between Supreme and Wheaties, and cereal milk latte recipes found on TikTok. Popular cereal brands on the market today swap out the sugar for added protein. Magic Spoon frosted snacks, for example, mimic the nutritional composition of a protein bar or keto smoothie, sweetened with monk fruit, stevia, and a rare, non-glycemic sugar called allulose. Three Wishes cereal is made with chickpeas and pea protein. Also available are “nostalgic” cereals like Schoolyard Snacks, which markets “old school,” keto-friendly cereals in vintage packaging. 
Jessica Sulima, "Cereal Brands Are All Grown Up", Thrillist, November 23, 2021, © Group Nine Media Inc.
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