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Cereal Partners U.K. Teams With Cholesterol Charity To Promote Whole Grains

November 3, 2021: 12:00 AM EST
The British joint venture of Nestlé and General Mills is partnering with Heart U.K. to promote the consumption of whole grain for International Whole Grain Day (November 16, 2021). CPUK will be running a competition on the Heart U.K. website during November offering three families a chance to win a year’s supply of Nestlé whole grain cereals. The charity will share whole grain cereal recipes featuring Nestlé’s non-HFSS product, Cheerios Vanilla O’s, along with Shredded Wheat Bitesize, Shredded Wheat Big Biscuit, and Shreddies the Simple One. Heart U.K. will also focus its November newsletter on whole grains and promote the benefits of a high fiber diet across its social channels.
"Cereal Partners U.K. teams up with Heart U.K. to encourage consumers to eat more whole grain", Food & Drink International, November 03, 2021, © Food & Drink International - Part of the Business Link Magazine Group
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