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Cereal Players Adapt Classics To Maintain Consumer Interest

January 2, 2023: 12:00 AM EST
Major cereal players are making small adaptations to long-time classics to keep consumers interested. Kellogg’s has recently debuted single-serve Instabowls that, with the addition of water, provide a bowl of cereal with milk. The company has also launched jumbo snack versions of its Krave chocolate cereal and Froot Loops cereal. Meanwhile, General Mills has transformed three of the company’s popular cereals — Trix, Cinnamon Toast Crunch and Reese’s Puffs — into miniature versions of the original. 
Gloria Cowdin, "Slideshow: Cereal and breakfast", Baking Business, January 02, 2023, © SOSLAND PUBLISHING COMPANY
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