We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Cereal Sales Were Rejuvenated During Pandemic, But Seem To Be Slowing

December 27, 2021: 12:00 AM EST
With consumers confined to their homes during the pandemic, they turned back to an old breakfast staple: cereals. As a result, U.S. cereal sales bounced back above $9 billion in 2020, good news for General Mills and Post Consumer Brands that together sell half of all of the ready-to-eat cereal in the U.S. However, as lockdown stockpiling eased, cereal sales slipped this year to $8.66 billion, according to market researcher IRI. Kellogg says the performance of key brands in the U.S. was also impacted by supply complications in North America, though international growth has been healthy. Despite slippage here and there, the sales outlook for cereal has been revived somewhat by the lasting effects of pandemic-era grocery shopping and a permanent shift to more people working from home.
Brooks Johnson , "Cereal was a winner in the pandemic. How does your favorite kind rank?", Star Tribune, December 27, 2021, © Star Tribune
Market Segments
Market News
Bakery & Cereals
North America
United States of America
Business News
Companies, Organizations
Market News
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.