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Cereal Start-Up Crispy Fantasy Hopes To Disrupt European Cereal Market

May 23, 2022: 12:00 AM EST
Cereal start-up Crispy Fantasy hopes to disrupt the European breakfast cereal market with its high protein, gluten-free and vegan cereal. The cereal brand takes nostalgic breakfast cereals, such as chocolate puffs, and makes them healthier. The cereal is made of clean ingredients including agave syrup, unsweetened cocoa powder, soy and pea protein and avocado oil. The brand claims that each serving of its cereal contains four times more protein and half the sugar of leading cereals on the market. The company is initially launching in the U.K. through its website and Amazon and has upcoming plans to roll out across wider Europe. Crispy Fantasy has secured the backing of reputable food entrepreneurs including Halo Top co-founder and CEO Doug Bouton; the food innovator that sold RXBar to Kellogg, Peter Rahal; and US-based investment fund Pareto Holdings.
Katy Askew, "'European breakfast cereal is ripe for disruption': How challenger brand Crispy Fantasy hopes to 'redefine breakfast'", FoodNavigator.com, May 23, 2022, © William Reed Ltd
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