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“Certified Transitional” Label Is Slow To Catch On

October 31, 2018: 12:00 AM EST
The “Certified Transitional” label launched in 2016 through a partnership between Quality Assurance International (QAI) and natural cereal brand Kashi was created to help increase the supply and availability of USDA organic products as would-be organic farmers weathered the 36-month transition from conventional to organic farming methods. However, roadblocks have impeded the success of the label. The USDA, for example, initially approved a National Certified Transitional Program in 2017 that would have set up a national standard but not a label for the end product, as QAI's certification currently does. The USDA withdrew support for the program due to internal roadblocks and disagreement. According to the department, the significant challenges to creating a national standard for transitional production convinced it to not move forward with ongoing certification. [Image Credit: © Kashi Company]
Ariel Knoebel, "Is Certified Transitional The New Organic?", Forbes.com, October 31, 2018, © Forbes Media LLC
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