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Changes In Non-HFSS Snack Placement In UK Stores

May 14, 2022: 12:00 AM EST
With upcoming UK Government regulations on the placement of HFSS products in stores, retailers and companies have been experimenting with different in-store product positioning. Tesco has been trialing healthier aisle-end fixtures in some stores, while Sainsbury's has experimented with removing ends completely and adding promo bays to aisles. Graze has been trialing 100 percent HFSS-compliant gondola ends and impulse fixtures in Sainsbury's and WH Smiths, while KP Snacks has been experimenting with displaying its healthier products on pallet placements front of store in Asda and other supermarkets. This reassessment of product fixtures will increase the visibility and prominence of healthier choices in stores, which has long been a barrier for health food companies. 
"Savoury snacks' new diet : healthier snacking category report 2022", The Grocer, May 14, 2022
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