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Chickpea Pasta Company Improves Product Distribution, Shelf Placement

December 15, 2017: 12:00 AM EST
Whether chickpea-based pasta will have a major impact on the sales of the wheat-based version remains to be seen. But the Banza brand of chickpea pasta is certainly trying hard. The company announced deals with supermarket chains Kroger and Ahold to place the brand in 2,000 additional stores, bringing the total distribution points to more than 8,000. Besides increasing distribution, the company’s other main goal is to place its product right next to conventional pasta in stores to make it “the most productive pasta in the set.” [ Image credit: © Banza  ]
Elaine Watson, "Banza Chickpea Pasta Rolls Out to 8,000+ Stores: ‘We’re One of the Most Productive Pastas in the Set’", FOODnavigator-USA.com, December 15, 2017, © William Reed Business Media Ltd
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