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China’s Skin-Boosting Snack Market Set To Take Off

January 25, 2021: 12:00 AM EST
Young Chinese consumers fanatical about beauty and skincare have become obsessed with skin-boosting snacks. The trend is part of a broader one in which appearance pressure in a stressful work culture has driven the growth of beauty products that promise convenience, comfort, and effectiveness. That includes delicious snacks with a good-for-your-skin appeal, such as bird’s nest jelly desserts, anti-sugar gummy candies, and collagen energy bars. Estimated to become a $3.7 billion industry by 2022, China’s skin-boosting snack market promises untapped growth potential for international and domestic brands, according to industry observers. 
Jiaqi Luo, "The New Wellness Trend In China Is Beauty Snacks", Jing Daily, January 25, 2021, © Herlar, LLC
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