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Chinese Snack Company’s IPO Underscores The Country’s Growing Demand For Snacks

June 8, 2021: 12:00 AM EST
The IPO filing by Henan-based spicy snack maker Weilong Delicious Global Holdings is a clear indicator of how important snacks have become in the Chinese food industry. Weilong, whose products include chili pepper-coated bread sticks, reported 2020 profit of $126 million on revenue of $642 billion. Innovation in Chinese snacks is also lively and competitive as companies strive to develop new combinations of flavors, including spicy, salty, sweet, sour, fishy, fruity, and liquor-laced. The snack segment in China is expected to grow an average of 5.7 percent a year in the next four years to 453 billion yuan ($71 billion). 
Ding Yining and Huang Yixuan, "There's no accounting for taste, but snack makers try to feed it", Shine.cn, June 08, 2021, © Shanghai Daily
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