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Clean Label Snack Company Rhythm Superfoods Gets Cash Infusion From Mexican Investor

June 25, 2020: 12:00 AM EST
Mexican oils, grains, and seeds producer Sesajal has taken a minority stake in plant-based snack brand Rhythm Superfoods of Austin, Texas. Rhythm says it will use the cash infusion to drive growth and expand capacity, as well as increase marketing and product innovation. General Mills’ venture arm 301 Inc, Blueberry Ventures and the CircleUp Growth Fund are also invested in the company. Rhythm Superfoods targets consumers looking for healthful vegan foods, offering clean label organic and non-GMO plant-based snacks like dehydrated beets, carrots, and kale, as well as sweeter options like mango bites, crunchy pineapple, and chewy watermelon slices. The investments give Rhythm Superfoods access to a large, international network of suppliers and distributors in addition to the cash. [Image Credit: © Rhythm Superfoods]
"Sesajal takes minority stake in Rhythm Superfoods", RhythmSuperFoods.com, June 25, 2020, © Rhythm Superfoods
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