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Clean-Label Vegan Bakery Rubicon Lands In Target Stores In Northern Calif.

July 8, 2019: 12:00 AM EST
Clean-label bakery chain Rubicon Bakers (Richmond, Calif.) is taking its campaign to “Bake a Better World” to Target Stores in Northern California, which have begun selling Rubicon’s handcrafted cupcakes, including three vegan flavors. The move aligns Target with a major consumer eating trend: plant-based food sales grew by 20 percent in the previous year, topping $3.3 billion and outpacing other foods sales growth by 10 times. Besides its vegan orientation, Rubicon is also committed to societal improvement, particularly the hiring of those with significant barriers to employment. Many employees come to Rubicon from life on the streets, from prison or recently recovered from substance abuse. Rubicon’s products are available in more than 2,500 stores nationwide. [Image Credit: © RUBICON BAKERS]
"Target Stores to Sell Rubicon Bakers Social-Mission Cupcakes", PR Newswire , July 08, 2019, © PR Newswire Association LLC/RUBICON BAKERS
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