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“Click For Snack Delivery” Remains Strong Trend As Pandemic Wanes

August 17, 2021: 12:00 AM EST
A report from PepsiCo and Chinese on-demand delivery and retail platform Dada Group acknowledges growth in ecommerce but says the pandemic has been the real catalyst in driving home delivery sales. That trend is still strong: the number of Chinese consumers preferring to “click” to have goods delivered directly to their home continues to grow, creating real opportunities for retailers and brand owners to attract new customers, as well as repeated orders. Snacks in particular are enjoying a real boost through ecommerce, with JDDJ reporting a 91 percent growth of snack sales in 2020. Snack buyers come from all channels, all scenarios, and all regions. And their tastes range from everyday treats to the most eclectic, like mango-flavored chocolate and sauerkraut-flavored potato chips. 
Gill Hyslop, "The five major trends motivating the ecommerce snack customer in China", BakeryAndSnacks.com, August 17, 2021, © William Reed Business Media Ltd
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