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Clif Bar & Co. Creates In-House Product Incubator

December 14, 2021: 12:00 AM EST
The Emeryville, Calif.-based energy foods and drinks company’s Trailblazers Incubator is tasked with developing growth avenues. Its first venture, a line of plant-based, clean-label jerky for dogs set to launch nationally in early 2022, will form the basis of a Clif Pet portfolio of products. The incubator will also build a pipeline of products for humans, including "completely disruptive" snacks set to launch soon. CEO Sally Grimes has said she plans to double the company’s sales to $2 billion and expand its "fit for movement" portfolio.
Samantha Oller , "Clif Bar launches incubator to pursue disruptive innovation", Food Dive, December 14, 2021, © Industry Dive
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