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Clif Bar & Company Invades Cereal Aisles

June 29, 2021: 12:00 AM EST
The Emeryville, Calif.-based snack bar company’s Clif Cereal line features clean label cereals made with 30 percent to 40 percent less sugar than other leading cereals. They contain at least seven grams of protein and fiber per serving in in four flavors including blueberry & almond butter, apple cinnamon & almond butter, honey & peanut butter and chocolate & peanut butter flavors. Ingredients include organic grain flakes and oats, granola clusters and nut butters. The company began expanding beyond the snack bar segment with a granola-based cereal in 2018. According to the company, its packaging fulfils a commitment to 100 percent reusable, recyclable, or compostable packaging by 2025.
Lauren Manning, "Clif launches clean label cereal line", Food Dive, June 29, 2021, © Industry Dive
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