Coca-Cola A Major Contender For Kraft Heinz Consumer Products In India

September 6, 2018: 12:00 AM EST

Coca-Cola is competing against Indian pharmaceutical company Zydus Cadila Group to purchase the Indian consumer portfolio of Kraft Heinz for approximately $1 billion. The portfolio includes the children’s milk drink Complan. At one time, suitors included Tata Group, Wipro Consumer, Dabur India and Danone, companies that have been shortlisted along with Coca-Cola and Zydus Cadila. Other contenders have included Nestlé, Emami, and ITC. Some potential purchasers have expressed concerns about the future of products like Complan as consumer preferences continue to evolve. Coca-Cola India is also pursuing GlaxoSmithKline’s consumer nutrition business, which owns malted milk brand Horlicks. The asking price is reportedly $4 billion. Coke’s strategy is to acquire established or high-potential brands in India’s non-soda beverage space, especially health-based hydration that includes glucose and milk-based drinks.

Ratna Bhushan and Arijit Barman, "Coca-Cola, Zydus Cadila battle for Kraft Heinz India brands", The Economic Times, September 06, 2018, © Bennett, Coleman & Co. Ltd.

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