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Coca-Cola Closes Aggressive Acquisition Year With Series A Investment In POS Connectivity Firm

December 17, 2018: 12:00 AM EST
Coca-Cola took the lead in a $10 million Series A investment round in Hayward, Calif.-based restaurant tech company Omnivore, developer of a universal point-of-sale connectivity platform. Other investors were Performance Food Group and Tampa Bay Lightning owner Jeff Vinik. Omnivore promotes an "end-to-end suite of solutions" to help optimize the digital restaurant experience, such as online ordering, paying at the table, third-party delivery, kiosk/digital menus and analytics. The financing will be used to accelerate current development and growth of proprietary Omnivore products that minimize friction for restaurant brands, third-party technologies, and POS companies, according to a news release.
Eric Mandel, "Coca-Cola backs restaurant tech company", Atlanta Business Chronicle, December 17, 2018, © American City Business Journals
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