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Coca-Cola Has Its Eye On Post-Pandemic Resurgence

September 21, 2020: 12:00 AM EST
CEO James Quincey told investors at a Barclays conference recently that his company is determined to emerge from the pandemic with more customers and a more engaged, slimmed down organization. Coke restructuring during the pandemic crisis involved streamlining its portfolio and its global organization. The changes, which include easing its customer supply chain through reduced SKU management, offer a “golden opportunity” for the No. 13 consumer goods company to accelerate the focus on portfolio winners that attract and keep customers globally.[Image Credit: © Business Wire, Inc./The Coca-Cola Company]
Lisa Johnston , "In Restructuring, Coca-Cola Sets Its Post-Pandemic North Star", Consumer Goods Technology, September 21, 2020, © EnsembleIQ
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