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Coca-Cola In Belgium Asks Consumers Not To Buy Its Products Unless It Plans To Recycle Them

June 10, 2019: 12:00 AM EST
Coca-Cola in Belgium is trying an ambitious approach to raising awareness of the need to recycle plastic, with a summer campaign that asks consumers not to buy Coke products if they aren’t willing to help the company recycle. Some 85% of Coca-Cola packaging in the country is currently recycled, but the company says this rate is not high enough. The campaign is also being adopted in the Netherlands, on TV ads as well as activations in towns and at festivals. Although the campaign ends in September, it will be incorporated in other advertising.[Image Credit: © The Coca-Cola Company]
"‘Don’t buy Coca-Cola if you’re not going to help us recycle!’ Coca-Cola launches recycling campaign", Beverage Daily, June 10, 2019, © William Reed Business Media Ltd
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