Coca-Cola India Begins Campaign To Build Thums Up To Billion-Dollar Brand

Coca-Cola India’s new no-sugar variant of the Thums Up Charged cola is a first step in executing its goal of making Thums Up a billion-dollar brand by the end of 2020. The company is investing to boost customer loyalty, launch new packs, expand distribution (to Bangladesh, Nepal, Bhutan and Sri Lanka), and increase bottling capacity. Coca-Cola India is supporting the launch of Thums Up Charged with a marketing campaign featuring cans and PET bottles illustrated with four Marvel Avengers superheroes. The campaign will include TV commercials starring the Avengers, and social media promotions on the brand’s social media pages on the YouTube, Facebook, Twitter, and Instagram platforms.