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Coca-Cola India Is The Innovation Spark Plug Driving Asia-Pacific Region Growth

September 2, 2019: 12:00 AM EST
The Asia-Pacific region is a key growth engine for Coca-Cola, but innovation in India is sparking that engine. Coca-Cola India is perceived as “agile and swift when it comes to introducing innovations:” product innovations in India have almost doubled over the last three years.” In a recent interview, Shell Huang, vice-president for R&D, Asia-Pacific, noted that Coca-Cola India has launched nearly 25 new products since 2016, applying an incubation model that cuts development time from the concept stage to the retail shelves to 12 weeks from 2-3 years. Collaborating with the Shanghai R&D Center, Coca-Cola India is currently testing products such as spiced buttermilk fortified with fiber to strengthen its dairy play, a fruit puree product under the Minute Maid brand, and a non-alcoholic malt drink under the Barbican brand. The spiced buttermilk product is likely to be launched nationally in the first quarter of 2020, while the fruit puree product will be launched in select urban markets, Huang said. [Image Credit: © The Coca-Cola Company]
Meenakshi Verma Ambwani, "Coca-Cola sees fizz in India’s innovation potential", The Hindu Business Line, September 02, 2019
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