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Coca-Cola India Launches Lower-Priced Brands Of Aerated Drinks

July 10, 2017: 12:00 AM EST
Coca-Cola is launching a line of cheaper aerated beverages in India, dubbed “Kinley Flavors.” The new line includes jeera (cumin), lemon and orange flavors and will compete with the 200+ domestic fizzy drinks – 12 percent of the aerated drinks category in the country – in terms of taste and price: they are 35 to 40 percent cheaper than the company’s Coke, Sprite, and Fanta brands. [Image Credit: ©   Coca-Cola Company]
Sandhya Dangwal, "Coca-Cola To Launch New Indian Flavours Jeera, Lemon And Orange; Priced 35-40% Cheaper Than Coke & Sprite", India.com, July 10, 2017, © India WebPortal Private Limited
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