Coca-Cola India’s Frozen Snack Line To Debut In 4th Quarter

Coca-Cola India says it has been testing its Beverage Plus range of whipped frozen fruit snacks in select areas of Bengaluru, Karnataka, and will launch them officially by the end of the year. The company says the snacks, made from locally-sourced fruits, are not pure beverages. They will be initially available at institutional locations, including movie theatres and vending carts at shopping malls. A Deloitte India analyst said Coca-Cola’s “interesting play” here signals not only an entry, and perhaps further expansion, into the frozen segment, but also a plan to “bring more fruit-based products, such as fruit nutrition bars" to the market. The country's ice cream and frozen desserts segment is expected to grow at a CAGR of 11 percent through 2021 to reach $2.65 billion.