Coca-Cola Packaging In Japan Boasts Uniquely Japanese Styles

Coca-Cola’s packaging in Japan always features the characteristic logo and red color, but in recent years has also been distinguished by “bits of distinctively Japanese flair.” Collectible beverage bottles often salute popular tourist attractions (e.g., Tokyo, Kyoto, Yokohama, Shinto shrines, cherry blossoms, etc.). But a newly-released batch features characters and scenes from the world of anime, the country’s unique style of hand-drawn and computer animated cartoons. The new 250 ml bottles, available in stores ($1.14), vending machines ($1.37) and other locations only on the island of Shikoku, are decorated with images of Megumi, Chiwa, and Mao, all characters from the anime television series “Ohenro” (“pilgrims”).