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Coca-Cola President And CFO Emphasizes Enhanced Consumer Engagement For Beverage Purchases

June 12, 2023: 12:00 AM EST
Coco-Cola President and CFO, John Murphy, highlighted that only around 6-7 percent of consumers make beverage purchases while shopping, indicating the need for improved consumer engagement at the point of purchase. To address this, Murphy emphasized the importance of understanding consumer preferences and behaviors, effective market segmentation and providing a range of pricing options to meet diverse demands.
Eric Schroeder, "Coca-Cola flexes RGM muscle", Food Business News, June 12, 2023, © SOSLAND PUBLISHING COMPANY
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