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Coca-Cola Unveils New Cans In Celebration of 23 Chinese Cities

April 19, 2018: 12:00 AM EST

Coca-Cola China has unveiled limited edition Coke can designs that celebrate the diversity of 23 Chinese cities.  The “visually captivating” packaging, created by McCann Shanghai and illustrator Noma Bar, is being promoted with a film celebrating city cultures, as well as print, billboards and a partnership with Chinese technology firm Baidu. The firm developed an augmented reality (AR) experience in which consumers may interact with the 23 city cans. According to a Coca-Cola design executive, the idea behind the city can is to capture the “essence” of each metropolis through its culture, food, “idiosyncrasies,” and landmarks.

"Coca-Cola China celebrates city cultures through ‘Faces of the cities’", Marketing-Interactive.com, April 19, 2018, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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