We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Coca-Cola’s “Bridge” Program Seeks To Commercialize Promising Technologies

June 28, 2017: 12:00 AM EST
Coca-Cola shut down its Founder’s Program of investing in innovative start-ups earlier this year. Instead, the company is now focusing on The Bridge, a technology “commercialization” program launched three years ago by innovation chief Alan Boehme and program general manager Gabby Czertok. The initiative has looked at 30 start-ups, many of them based in Israel, has approved 90 pilot projects and 27 licensing agreements. It has partnered with Atlanta-based Turner Broadcasting and will soon add Mercedes-Benz. The Bridge technology portfolio includes Byond, a content management system for virtual reality; and Curiyo, an in-app content delivery search service for users.
Jonathan Shieber , "Coca-Cola has built a commercialization ‘Bridge’ to startups worldwide", Tech Crunch, June 28, 2017, © Oath Inc
Domains
FOOD BUSINESS NEWS
News
Companies
Innovation
Strategy
Geographies
Worldwide
North America
EMEA
United States of America
Middle East- Africa
Israel
Categories
Coca-Cola
Companies, Organizations
Innovation & New Ideas
Developed by Yuri Ingultsov Software Lab.