We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Coca-Cola’s CFO Talks About The Company’s New Directions

February 19, 2018: 12:00 AM EST
Coca-Cola’s Chief Financial Officer Kathy Waller says the company is responding to health-conscious consumers these days with an expanded product line – “offering beverages for all types of people at all stages of their lives and for a variety of purposes” – and soft drink varieties reformulated with less or no sugar. The expanded product line includes more waters, teas, and juices. Waller says these new options have been in place for a while, though the company was “late” in getting the word out to consumers. In an interview with The Wall Street Journal, Waller also described the company’s approach to acquiring or developing new products; discussed how to make a 130-year-old company more of a risk-taker and innovator acknowledged that cost-cutting tactics like standardized beverage formulas don’t always work globally; and predicted what the prospects might be for smaller-sized, higher-priced beverage packages.
Jennifer Maloney, "Coca-Cola’s Game Plan: Reformulate and Expand", The Wall Street Journal, February 19, 2018, © Dow Jones & Company Inc.
Market News
North America
United States of America
Companies, Organizations
Products & Brands
Developed by Yuri Ingultsov Software Lab.