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Coca-Cola’s Juices Snag Market Lead From PepsiCo’s Brands

January 10, 2010: 06:17 AM EST
Coca-Cola Co.'s juice division, which includes the Minute Maid and hugely successful Simply brands has grabbed the market lead from PepsiCo's Tropicana and Dole brands and has no plans to relinquish it. The company’s five-year strategy is to boost market share by 50 percent with a focus on younger and health-conscious consumers, new products, new packaging and a new ad campaign. And though soft drinks remain the king of the beverage industry, analysts say the juice business is poised for major growth. Last year, juice sales improved for the first time since 2001, thanks to less consumer concern about carbohydrates.
JENNIFER LATSON, "Juicing up the brands", HOUSTON CHRONICLE, January 10, 2010, © The Houston Chronicle
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