We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Coca-Cola’s Juices Snag Market Lead From PepsiCo’s Brands

January 10, 2010: 06:17 AM EST
Coca-Cola Co.'s juice division, which includes the Minute Maid and hugely successful Simply brands has grabbed the market lead from PepsiCo's Tropicana and Dole brands and has no plans to relinquish it. The company’s five-year strategy is to boost market share by 50 percent with a focus on younger and health-conscious consumers, new products, new packaging and a new ad campaign. And though soft drinks remain the king of the beverage industry, analysts say the juice business is poised for major growth. Last year, juice sales improved for the first time since 2001, thanks to less consumer concern about carbohydrates.
JENNIFER LATSON, "Juicing up the brands", HOUSTON CHRONICLE, January 10, 2010, © The Houston Chronicle
Domains
Brands & Marketing
Consumers
Operations
Strategy
Advertising
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.