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Cofresh Expands Grills And Crackers Ranges With New Flavors

July 20, 2021: 12:00 AM EST
Responding to an increase in the number of “shared snacking occasions with friends and family,” the Indian snack brand based in Leicester, U.K., has added Mango Chutney Grills and Onion Bhaji Corn Crackers to its lineup of mixed savory snacks, bars, and nuts. The launch will be supported by PR and social media advertising, as well as in-store activity such as multi-buys and “When It’s Gone, It’s Gone” promotions. The company says its line of Grills contains 3o percent less fat than competitors.
Éilis Cronin , "Cofresh adds new flavors to Crackers and Grills ranges", Talking Retail, July 20, 2021, © Metropolis International Group Limited, a member of the Metropolis Group
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