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Coke India Replaces Brand Website With Digital Magazine

August 1, 2017: 12:00 AM EST
In an effort to bring “untold editorial gems” about India’s consumer experience with Coca-Cola, the company unveiled a digital magazine that replaces an earlier brand website. Content of the "brand journalism" endeavor includes articles, infographics, blogposts, pictures, and videos packed with songs from Coke Studio, behind-the-song stories, fun facts, company and brand trivia, and recipes.
"Coke tries out 'brand journalism'; Brings e-magazine 'Journey' to India", Afaqs! News Bureau, August 01, 2017, © afaqs!
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