Coke Zero Sugar Hits Store Shelves This Month With Heavy Promotional Acitivity

Coca-Cola’s renamed Coke Zero product, now known as Coca-Cola Zero Sugar, has arrived in the U.S. after a year of test marketing. The company says the new version has an improved recipe and flavor, as well as a new package “that looks more like Coca-Cola.” The package features the red Coca-Cola disc against the black background familiar to Coke Zero fans, prominently displays the “zero sugar” claim. The packaging changes also support the “One Brand” single trademark strategy. Coke Zero Sugar will hit stores beginning this month, supported by a marketing campaign involving television, digital, radio, outdoor, social media and retail advertising.