Coke’s April Fool’s Prank Involves Some Hip New Flavors

Coca-Cola played an April Fool’s prank on the media and consumers with an announcement of new flavors of Coke Zero Sugar for the "brunch-loving, superfood-snacking Millennial" members of the “Instagram generation.” The faux flavors announced were Coke Zero Sugar Avocado (with “creamy undertones of amazing avocado”); Charcoal (“loaded with activated charcoal”); and Sourdough “superbly sour and bursting with fermented flavors.” In a statement, Coca-Cola said the new flavors offer the “perfect tasty, sugar-free refreshment” as well as an ideal accessory for social media photos “guaranteed to see the ‘likes’ rolling in.”