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Coke’s European Bottlers Expect Major Changes Now That COVID-19 Vaccine Is Rolling Out

December 24, 2020: 12:00 AM EST
The general manager of Uxbridge, England-based Coca-Cola European Partners (CCEP) says the first half of 2021 will look pretty much the same as the second half of 2020: lockdowns and purchase of larger beverage packages. But Stephen Burgess expects that as the company moves further into 2021, and the COVID vaccines become more readily available, people will feel more confident about leaving the house, and sales of on-the-go packs will increase. “I am convinced those opportunities will come back,” Burgess added. For the first half of 2021 he suggested that the brand should ensure take-home packs are as affordable as possible. In fact, prices on 500 ml packs have already started to drop.
Waqas Qureshi , "Coca-Cola bottler forecasts a ‘year of two halves’ as vaccine is rolled out", Packaging News, December 24, 2020, © Metropolis International Group
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