College Friends Create Winning Recipe For Low-Sugar, High-Protein Doughnut

Doughnut-loving alumni of the University of Texas have launched a company whose mission is to market a delicious but low-sugar, gluten-free, keto-friendly, and protein-rich doughnut. Elite Sweets’ founders were either studying sports management or playing football, and all shared a passion for doughnuts – healthful ones if possible – and a dream of entrepreneurship. They developed the basic recipe in 2017, and since then have come up with four flavors that are sold online and in several Austin shops. All of their offerings are low in sugar: the cinnamon sugar version, said to be the most popular, contains two grams of sugar and 17 grams of protein.[Image Credit: © Elite Sweets]