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Company Provides DNA Trace Back System To Assure Origins Of U.S. Food

May 20, 2019: 12:00 AM EST
A 2017 survey by Label Insights found that three-quarters of consumers would exchange their favorite food brands for ones that provide more in-depth product information beyond the physical packaging. With that in mind, Virginia-based Performance Food Group Company (PFG) has been working with European technology innovator IdentiGEN for 10 years to align supply chains, building the first complete DNA trace back system to the farm. The idea is to provide greater accountability, improve sustainability, ensure quality, and prevent fraud. For example, Braveheart Black Angus Beef, a premium Midwest-raised beef that is traceable back to its origins with DNA technology, has been added to the menus of 18,000 U.S. restaurants in 900 U.S. cities since its debut. The fastest growing part of PFG's protein program is fresh meat produced under PFG's proprietary PathProven program, PFG's assurance that the product is traceable, auditable, and meets a specific set of farming and processing standards established and controlled by PFG. [Image Credit: © Performance Food Group]
"PathProven from Performance Food Group Providing First-Ever DNA Trace Back System from Farm to Plate in North America", Business Wire, May 20, 2019, © Business Wire, Inc.
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