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Company Recognized As Paragon Of Herbal Product Purity, Transparency

April 21, 2017: 12:00 AM EST
Gaia Herbs of North Carolina has been a stickler for ingredient purity and transparency from the beginning, and so has avoided controversies that have plagued the rest of the herbal supplement industry. Founder Ric Scalzo was more of an herbalist than a capitalist when he launched the company in 1987, before talk of regulation and enforcement. For Scalzo, efficacy of herbal supplements could only be based on purity. The company already uses DNA testing to make sure the raw ingredients it sources are the real thing. That stringency has won the company copious praise from customers and industry organizations, as well as an award from the Nutrition Business Journal (New Hope Network) for supply chain transparency. [Image Credit: © Gaia Herbs]
Rick Polito, "Gaia Herbs Makes Transparency a Part of the Corporate Identity", New Hope Network, April 21, 2017, © Penton
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